We have all experienced at some point the feeling that our marketing campaign is not working as we expected. We do not generate the leads and sales that we wanted; we do not have enough reach and we cannot hook users, despite having a great product. Don’t worry, because you are not alone. In fact, a large number of companies are not satisfied with the returns of their marketing campaigns.

1- Have a good story to tell

The first thing you have to be clear about, is what message you want to convey to your customers. Several factors must be included to achieve this. You have to know what your client wants to be able to offer it in an appropriate way, with relevant content and products that fit their needs.

2- Coordinate your message

Once you are clear about the message you want to convey to your consumers, you have to make sure to send it properly and linearly in all the channels in which the company is present.

Many people think that social networks, web content and SEO are not entirely related, and this is a serious mistake. All your strategies have to convey the same message, so that your client does not feel confused and you can get a lead.

3- Have high-quality content

Content is the basis of any digital marketing strategy. There are many ways to make great content, but it is necessary that it be of quality and as such, captivates your customers. This is linked to point one, having a good story to tell, since content is the way to convey your message.

Nowadays it is fundamental to create content of all kinds, whether audio-visual, written, in blogs, in newsletters etc. Importantly, keep the same line and coherence with which you want to transmit the image of your brand.

4- Focus on branding, not on sale

Your marketing campaign has to be focused on telling your story, not on selling the product directly. This will make your customers understand your brand better and share your stories, creating a message that will attract more users.

A good example of this strategy is Apple, and how they have managed to enter our minds. Even though they always advertise the product, the way they do it is putting it on a secondary level and focusing on the lifestyle it creates.

5- Do not stop learning

This is something that we should all do in our field, but marketing, especially digital, is something that must be done continually.

The world of marketing is constantly changing, due to the rapid evolution that consumers have when buying and obtaining information. What channels they use, how they consume information and their preferences are some of the factors to be aware of.

6- Give voice to employees

It is important that your employees know the message that your company wants to transmit so that they are ambassadors of the brand. No one better than them can know the company and tell the customers the relevant information you want to convey.