In order for all online businesses to work, they must also have a presence on social networks. Why? Because that’s where the conversations exist and it’s where our potential and current clients are sharing experiences.

Social networks, such as Facebook, Instagram, Pinterest and Twitter, are also a very valuable source of information for brands. They are a direct channel in which we listen to opinions and we can analyse what our target prefers.

Since social networks are communities, there is a person who is responsible for keeping them active and who listens and responds to their concerns. Broadly speaking, this is the person in charge of managing the communication of a brand, through digital media, such as social networks. They are also responsible for listening to customers and detecting possible problems or crises.

Now that we know what a Social Media Manager is, we all want one to help us with networking and to design a social media strategy for us.

The good news is that, at least when you are starting your business, you can become your own Social Media Manager. Here are some tips to help you achieve it!

Manage your brand’s social networks

Create relevant content

Maybe this is what takes you most time at the beginning. But once you exercise in the creation of content, you will see that the next posts will be much easier to write.

Remember to keep them brief and concise, and try to make them relevant to your audience. It is also important that the photos are taken care of, since the image is everything.


If you have your networks created, but you do not publish anything in them, it is the same as not having them at all. Even worse, if an interested user searches for your brand and finds it with very outdated content, they will have the feeling that the brand is “dead” or neglected. So we recommend you publish at least once a day in each social network.

Program your content

While it is ideal to upload content every day, you do not necessarily have to be there to publish it. You can choose to schedule your posts to be published automatically in the future.

There are many free (and paid) tools that will help you in programming your posts. The scope is huge, but we share some to start with: Sprout Social, Later, CoSchedule and Feedly.

In addition to helping you to program, these tools will be useful to measure the impact of your content in the social environment.

Respond to your users’ queries

If you open a direct communication channel, such as social networks, you should be attentive to questions that your customers ask about your products and your business. People may feel offended and even betrayed if the brand does not respond to them. So we recommend that, at least once a day, you review your networks and answer the queries and complaints.

Once your brand is more recognised, and if the flow of queries increases and you cannot serve them all, it is probably time to hire a Social Media Manager or as a Digital Marketing Agency we can assist you with Social Media Management. But to start, keep in mind what you learned in this article and encourage yourself to manage your business networks yourself!