Tabemasu Brand and Logo Design
We knew from the get-go that the Tabemasu brand needed to be clean and modern, a representation of the food and restaurants dining style.
We opted to keep the logo as simple as possible, for the menu and other material we incorporated the clean and simple Japanese style of bold colours with a more traditional Japanese style design.
For the main brand colour, we used the traditional Japanese white and red colours but also created a darker version of the logo for use on the restaurant interior and marketing and promotional material.
While choosing the finish for the menu